Case Studies
Our Place
Amazon Optimization and Rufus AI Integration
+37%
Griddle Pan CVR Lift
0.162% → 0.222%
+55%
Wonder Oven Sessions
Units ordered +46%
#1
Best Seller
Toaster Ovens
+35.65%
Always Pan CVR Lift
2.3% → 3.12%
The Challenge
Our Place needed to scale a premium DTC brand on Amazon across a large catalog while preserving elevated positioning in a price-sensitive category. The account also needed stronger image consistency, richer backend data, and early preparation for Amazon’s Rufus AI shopping experience.
What We Did
Legacy optimized 53+ ASINs end to end through strategic keyword research, premium A+ content, backend enrichment, mobile-first imagery, and question-led copy designed for conversational discovery. Legacy also improved swatches, Q&A content, and alt text to strengthen performance for both shoppers and Rufus.
Impact
Legacy transformed 53+ ASINs into a cohesive, AI-ready catalog—driving conversion gains of up to 37%, increasing Wonder Oven units ordered by 46% YoY, achieving Best Seller rankings across multiple categories, and establishing an early advantage in Rufus AI optimization.
CTRL
DTC to Amazon and Marketplace Expansion
$111K
Sales in 90 Days
3,977
Units sold
+30%
Average Order Value
2
Product Lines
The Challenge
CTRL needed to translate its bold DTC identity to Amazon while launching two product lines in crowded categories with no existing marketplace infrastructure, Brand Registry protection, or Amazon-optimized creative.
What We Did
Legacy built CTRL’s Amazon presence from the ground up, establishing Brand Registry, seller and FBA infrastructure, and a custom storefront. Legacy also transformed existing DTC assets into mobile-first listing imagery, developed Premium A+ content and a strategic comparison chart, and launched shakes and protein cookies with targeted keyword and cross-promotion strategies.
Impact
Legacy transformed CTRL from a DTC-only brand into a diversified Amazon business, generating $111,421 in 90 days, selling 3,977 units, and increasing average order value by 30% following the Premium A+ launch. The connected storefront and comparison-led content also strengthened cross-category purchasing, flavor discovery, and growth across secondary products.
Ekrin Athletics
PREMIUM POSITIONING IN A CROWDED CATEGORY
+35%
CVR lift
2-5x
Price Premium
$130-$280
Product Range
4x
Amazon’s Choice
The Challenge
Ekrin Athletics needed to justify premium pricing in a category dominated by sub-$60 competitors. The brand’s products ranged from $130 to $280, but the existing Amazon presence lacked the lifestyle imagery, product education, brand storytelling, and differentiation needed to support that price gap.
What We Did
Legacy rebuilt Ekrin’s Amazon presence around premium value and informed decision-making. The work included upgraded listing imagery, lifestyle and UGC-style content, Premium A+ pages, comparison-led product education, and a redesigned Amazon Storefront. Legacy also used PickFu testing to validate the creative direction, visual hierarchy, and messaging before launch.
Impact
Legacy increased conversion by 35% while strengthening Ekrin’s position in a category dominated by lower-priced competitors. The new content ecosystem made product differences easier to understand, supported bundle discovery and multi-product purchases, and gave shoppers a clearer reason to choose Ekrin at a significant price premium.
Movao
CATEGORY CREATION FOR A FIRST-OF-ITS-KIND MEDICAL DEVICE
$326K
Sales Generated
1,523
Units Sold
9.69
ROAS
1st
Category Entrant
The Challenge
MOVAO needed to launch a doctor-invented rehabilitation device that had never existed on Amazon. With no direct competitors or established search demand, the brand had to educate a niche audience, build medical credibility, and justify a higher price point from the ground up.Â
What We Did
Legacy built MOVAO’s Amazon launch around education, trust, and category creation. The strategy combined rehabilitation-focused keyword research, credibility-led copy, clear recovery use cases, educational A+ content, product infographics, and awareness-driven PPC to reach shoppers unfamiliar with the product.
Impact
Legacy helped MOVAO generate $326,569 in sales, sell 1,523 units, and achieve a 9.69x ROAS despite launching with zero existing search demand. The campaign successfully created awareness for an entirely new product type, built organic traction alongside paid growth, and established MOVAO as an early category leader in rehabilitation equipment.
Sweetness Central
CATEGORY CREATION FOR A FIRST-OF-ITS-KIND CPG BRAND
$154K
Sales generated
1st
Category entrant
Top 2%
Category Rank
2x
Amazon’s Choice
The Challenge
Sweetness Central needed to prove that gourmet banana bread could succeed on Amazon despite having no established category, no meaningful sales benchmarks, and no existing brand presence. The launch also had to overcome customer hesitation around freshness, shipping, and purchasing premium baked goods online.
What We Did
Legacy built the launch around category education, premium positioning, and trust. The work combined professional food photography, conversion-focused listing copy, Premium A+ and Brand Story content, creator partnerships, and launch campaigns designed to build awareness and early social proof.
Impact
Legacy helped Sweetness Central generate $154K+ in sales, establish a new Amazon category, and position the brand as an early market leader with no direct competitors. The strategy also overcame skepticism around buying baked goods online, built a recognizable CPG presence from zero, and created a repeatable launch model for unconventional food products.
